We often hear that Martignani is too expensive. We also hear that it’s not right to use so little water, or we see a lot of skepticism in the eyes of those listening to us. That’s to be expected. 𝗠𝗮𝗿𝘁𝗶𝗴𝗻𝗮𝗻𝗶 𝗻𝗼𝗻 𝗲̀ 𝗽𝗲𝗿 𝘁𝘂𝘁𝘁𝗶. Choosing Martignani isn’t just a decision tied to your business and production; choosing Martignani goes much further than that.
𝗠𝗮𝗿𝘁𝗶𝗴𝗻𝗮𝗻𝗶 𝗻𝗼𝗻 𝗲̀ 𝗽𝗲𝗿 𝘁𝘂𝘁𝘁𝗶. Martignani is for those who understand that: – Sustainable agriculture IS POSSIBLE – Protecting your crops while protecting the environment IS POSSIBLE – Working at 𝟭𝟱𝟬 𝗼 𝟮𝟬𝟬 𝗹𝗶𝘁𝗿𝗶/𝗲𝘁𝘁𝗮𝗿𝗼 𝗘’ POSSIBLE, both in fruit growing and in viticulture – 𝗥𝗶𝘀𝗽𝗮𝗿𝗺𝗶𝗮𝗿𝗲 𝗮𝗰𝗾𝘂𝗮 𝗲 𝘁𝗲𝗺𝗽𝗼 𝗱𝗶 𝗹𝗮𝘃𝗼𝗿𝗼 IT’S POSSIBLE – Save on diesel fuel thanks to fewer refueling stops IT IS POSSIBLE – Save on plant protection products because, thanks to the electrostatic charge, the product hits its target with 𝗺𝗼𝗹𝘁𝗮 𝗽𝗶𝘂̀ 𝗲𝗳𝗳𝗶𝗰𝗮𝗰𝗶𝗮. IT IS POSSIBLE. In short, Martignani technology is different. It costs more because it offers more, and not everyone is ready to embrace this vision of agriculture that our founder, Engineer Claudio Martignani, already had nearly 70 years ago. We will never engage in a price war. That’s a battle that’s not for us. 𝗠𝗮𝗿𝘁𝗶𝗴𝗻𝗮𝗻𝗶 𝗻𝗼𝗻 𝗲̀ 𝘂𝗻 𝗮𝗰𝗾𝘂𝗶𝘀𝘁𝗼, 𝗺𝗮 𝘂𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗺𝗲𝗻𝘁𝗼. In recent days, we conducted two field trials in Piedmont, in the Cuneo area. Winegrowers and fruit growers had the opportunity to see firsthand how, even at an application rate of just 150 liters per hectare, the coverage achieved with the treatment is uniform, precise, and consistent, with no runoff onto the ground. In the trials on apricot trees, we even used zeolite, thanks to our collaboration with the company 𝗕𝗶𝗼𝗮𝗴𝗿𝗼𝘁𝗲𝗰𝗵, and this was also the case here. The result was very satisfactory. We conducted the first trial in Castelrotto, Guarene, in the province of Cuneo, at the Occhetto farm, owned by Roberto and Daniele Occhetto. They bought their first machine in 1989 and have remained loyal to Martignani ever since. Hearing them talk about our sprayers was incredibly rewarding because it made us realize that choosing Martignani is part of a set of values that one must hold dear regardless of anything else. A few months ago, Daniele Occhetto, together with his partner Giovanna, created an educational farm deeply rooted in the local community, and in the following video, you’ll see how 𝗹𝗮 𝗳𝗮𝘁𝘁𝗼𝗿𝗶𝗮 𝗱𝗶𝗱𝗮𝘁𝘁𝗶𝗰𝗮 𝗝𝘂𝗽𝗽𝗶 and Martignani are closely united by the same values. One of the main ones is respect for the environment. Now more than ever, this is essential for moving forward.
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